The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That's dynamic pricing.

Because the alternative to pricing on cost is pricing on value.

There's a third type of fixed pricing, and that's called volume pricing.

A pivot would be a change of Gee, our pricing is going from freemium to subscription.

They've just instituted dynamic pricing.

liked congestion pricing all along.

Whatever happens with congestion pricing and those technologies will be happening with road pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

Pricing is kind of the tactics.

Instead of pricing based on cost,

But there's another type of pricing.

Change in y over change in x.

Change in y over change in x.

Our company decided on flat rate pricing.

I'd like to discuss pricing with you.

Well, how else would you set pricing.

Fixed pricing is just like it sounds.

As we said, the same with pricing.

Or, change in y over change in x.

Well, change in y over change in x.

So change in y over change in x.

The change in y over change in x.

But how do you think about pricing itself?

Dynamic pricing is exactly what it sounds like.

I won't dwell on the pricing at all.

Revenue streams. And what s our tactics? Pricing.

You're going to have an incredible advantage in thinking about revenue and pricing.

And what congestion pricing is is that it's a technology trial and a psychological trial for something called road pricing.

Change in enthalpy is really just change in heat.

In London, the day they turned the congestion pricing on, there was a 25 percent decrease in congestion overnight, and that's persisted for the four years in which they've been doing congestion pricing.

So in this case, change in y over change in x.

The slope is change in y over change in x.

So, the last example of this is congestion pricing, very famously done in London.

The marketing department is responsible for pricing new service.

Another type of dynamic pricing is real time markets.

Again, two types of pricing models fixed and dynamic.

That revenue model is different than the pricing tactics.

Now what is your change in x The slope is change in y over change in x.

Because we're going to do congestion pricing, we are going to do road tolls, gas taxes are going to become road pricing.

Delta, this triangle, means change, change in y.

The generics came in, first in Brazil and elsewhere, and the effect was just dramatic on pricing.

This shows public support for congestion pricing of Stockholm, and you see that when congestion pricing were introduced in the beginning of Spring 2006, people were fiercely against it.

Change in y 1, when our change in x is 6.

There's a huge slack in that system with the right pricing we can undo that.