Dropping Funnel

Separating Funnel

The Funnel

Funnel Cloud

Short Stem Funnel

Gentlemen, this is your funnel.

This is something called funnel plot.

Let's take a look at now the web mobile funnel.

But visually, they kind of look like this double sided funnel.

So I want to funnel more and more money in here.

Now, what's really interesting is in the web mobile funnel the getting customers part of the funnel is actually quite simple, at least on first glance.

We still have earned and paid media driving customers into the funnel.

There is a funnel, an aerial part, a lamp and clockwork key on the ark.

In your funnel, in your physical channel, you might decide the steps are slightly different.

But later on they're thinking about what their funnel like in year two or three.

And in the physical channel that we're getting you into the funnel on the top.

From now, we will funnel them into the mountain pass we call The Hot Gates.

Figure maybe one of more of them... are used to funnel cash to the Z.F.T.

What we are really looking is a funnel laying on its side and you tend to think about how do we efficiently get payers or users into the funnel and all the way through it.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

And for web, mobile or cloud, we were getting you into the funnel on the bottom.

Well, we created those measures, and here, what you see is what we call a funnel of attention.

I happen to draw the funnel that says awareness, interest, consideration, and purchase, but here's just a heads up.

By the way, this grow funnel just like in get customers, there's nothing magic about cross sell, up sell, and un bundling, there might be other strategies that your company and your startup might want to stick in to this funnel as well.

The next step in this funnel is remember we just talked about getting customers and let's talk about keeping customers.

A dropping funnel can be used to drop precise amounts of fluid. The dropping speed can be controlled with a valve.

But when we talked to people, it appeared that a funnel effect had happened in these tribes all across the United States.

And a funnel plot is a very clever way of spotting if small negative trials have disappeared, have gone missing in action.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Just know that the physical representation of the customer's life cycle get, keep and grow, is kind of this double barreled funnel and that's why we draw this way.

A separating funnel can be used to separate a mixture of fluids of differing densities. A valve at the bottom allows the denser fluid to be drained for transfer to another container.

And what we want to do is figure out how much is it really going to cost us to get an activated customer out here on the right hand of the get funnel.

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

If you remember what we're trying to do is get, keep and grow customers, and so these things on the left with all these arrows going into the funnel, those represent all the demand creation activities you were doing either paid or free.