They're very personalized.

Personalized genomic massage, anyone?

We again personalized the risks.

Secondly, it's become much more personalized.

It's a new personalized experience each time.

And increasingly, everything that people buy, every consumer product, in one way or another, can be personalized.

Now here's what does work personalized information works.

This is the new found era of personalized medicine.

So you start with personalized data, personalized information that comes from an individual, and then you need to connect it to their lives.

So this is absolutely personalized medicine at its best, really.

Personalized cancer treatments are the flip side of personalized bioweapons, which means you can attack any one individual, including all the people in this picture.

It really has brought us to the threshold of personalized medicine.

But again, always using color and personalized proximity to that information.

And we've sort of personalized the whole oil industry into these CEOs.

So we contacted a company in Scotland that created personalized computer voices.

Firefox can even import your personalized settings from your current web browser.

And even personalization is something that we're starting to see the beginnings of, whether it's via the personalized trajectory through the curriculum or some of the personalized feedback that we've shown you.

like avian flu or personalized medicine, we just get together the smartest people we know.

And they all have the same kind of features highly collaborative, very personalized, often pervasive technology,

For every community in the United States, you could have your own personalized map of that.

We use the person's age and their gender to start to fill in the personalized risks.

I was really impressed by how personalized they were, and how much work went into them.

Personalized sounds for individuals that, can be changed by different procedures at different stages of life.

Yahoo News, the biggest news site on the Internet, is now personalized different people get different things.

Oh, actually there's a personalized letter here from Ed McMahon saying you just won a million dollars.

We can be preventative that prevention can be personalized and more importantly, it's going to become increasingly participatory.

We deliver personalized home energy reports that show people how their consumption compares to their neighbors in similar sized homes.

You know? It's way, way, way, way, way too long!

He'll lift you way, way, way, way, way into the air.

But the problem is that things in the upper right corner there personalized data, it's been pretty hard to come by.

No way, no way, no way...

Make way, make way.

No way. No way.

But that's not even all of it, because once a drug is approved, tissue engineering techniques can actually help us develop more personalized treatments.

Go this way. Hey, go this way! This way!

Another way. Always another way.

Ladies, make way. Make way.

This way. Please come this way.

That way. No, wait. This way.

This way. This way. Come along.

It's like way, way more chemically...

Right this way, right this way!

Out of my way. Out of my way. Out of my way.

It's been way too long, way too meaningful, we're way too happy

And I thought, No way, no way.