Now if you remember we started here on the left. We didn't earn and paid media.

Here's your client list.

And in value proposition, the goal of this is to find out that minimum viable product.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

How do you know which one to use?

What the devil's this? came in a tone of angry expostulation from above the collar of the figure.

We have to follow that truck.

By now, you're intimately familiar with the business model canvass.

What's most important to us when we make a video is what the customer sees.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

Project Hamster track your time

Apple is one of the few, truly cares.

You cater an event where the cost to you was 200

We started doing research on your old client,Carol Gentry.

And it never occurred to you that they might follow you?

So on day one, these were their initial hypothesis coming into the class.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

No, harassment would be if I came down here every night that you were working and scared off all your potential customers.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Track Active Applications

Picking up a package, delivering it to our client.

Next, they got out of the building again.

So in month 1 you cater an even where the cost to you was 100

Who do you do that for?

Many companies have huge databases of customer information.

Follow directory links

I've locked on Victor's energy trail.

Now we finally come to the last part of the business model canvas.

And number 4. Access to customers.

If one of them follows you here,

I have told you how to treat customers.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

Wow, who's this! Brother Sosam!

He's not the client.

The pill you took is part of a trace program.

And I have to ask the question that VCs always ask

Job Tracker

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

So it's very important to them to track piracy exactly because of this, and the people who are buying, the pirates, are not their customers anyway, because their customers want the real deal.

Add a Locus

Add Trail