Doing research.

And I don't know why people chose m and b.

And over the past 35 years,

And so, there's a couple of studies demonstrating that you can actually detect this, using machines like the MRI machine.

I am a professor at the University of Michigan School of Information. School of

We have about 120 million dollars, and we want to do it well.

My work is about the behaviors that we all engage in unconsciously, on a collective level.

I'm going to find that lab.

This first study could not address that.

The public health authorities had largely ignored what he had to say.

I study how the brain processes information.

And it funds a lot of my research.

So we do random assignment, placebo controlled,

But I am also trying to make sanitary pad with the good cotton. It's not working.

That's what I've learned from my own personal experience, but the scientific research on this topic is even more compelling.

Now there are several biases in risk perception.

Particularly among football players, and how it affects or how it can cause neural damage and cognitive deficits.

He won the Nobel for figuring out how to cut genes something called restriction enzymes.

Now, the business model involves all of you.

So that's really the crux of the research, and to do that, we need to go one more step.

Well, I have a big announcement to make today, and I'm really excited about this.

We carry out some research into the causes of brain damage.

The first, I'll give you a couple of examples of randomized experiments.

And I used to go in there a lot because it was close enough to the lab where I could ride my bicycle.

Well, actually, many studies have been done about the economic effectiveness, the economic impact of Apollo.

Yes, there's a lot of entries in the bibliography, and we had some help there.

The third mystery is this

So instead I use the Jerry Maguire approach to research.

Rory is a graduate student at Stanford.

And every one of those scientists is in a research group, and every research group studies a wide variety of topics.

What can we do here?

And there are some brilliant linguists, mostly Russians, who are working on that, at Santa Fe Institute and in Moscow, and I would love to see where that leads.

I'll leave you with three questions, and then one final quote.

I must be spending too much time in the sun.

We actually know an awful lot about the dynamics of predators and prey, we also know a lot about the consumer spending flows and we know a lot about how viruses spread through a population.

Using the oxytocin inhaler, we ran more studies.

There are fixes.

So, what we did for the first two and a half years was four things

My one year turned into six years

You're here at SLAC National Accelerator Laboratory.

It's a rather mediocre looking dragonfly.

This gives a smoother experience and so a lower frame rate is possible.

If you think it's funny, bear in mind there is an organization called the American Institute of Wine Economics, which actually does extensive research into perception of things, and discovers that except for among perhaps five or ten percent of the most knowledgeable people, there is no correlation between quality and enjoyment in wine, except when you tell the people how expensive it is, in which case they tend to enjoy the more expensive stuff more.

This is the device we're building now.

His research bore fruit in the end.