She's too young for this.

let me do it for the same thing

But in this case our market cap is below our book value.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

What is the price?

It could be very, very volatile.

So let me show you,

Price

It's a fantastic device that we want to get in the hands of as many people as we can.

And then there's finally there's the affordability question.

You're making 10 , and that's just to connect the dots.

Because 1 minus 0.25 is 0.75.

Because you're getting the same earnings for a lower price.

Then auctions like eBay are another example of dynamic pricing.

So you say, they both deserve a price to earnings of 10.

And the other?

It is traded.

And we've done some market study or we just know how the price is or how the demand is related to price, or price is related to demand.

That is Scenario E.

How could you have prices that kind of move?

And so, we're in a wonderful situation with electricity in the rich world.

So I think you had more and more people thinking that they were saving when they weren't.

Or I'll come to them and say, Here's what I need done.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

Because batteries life cycle improve a bit of improvement on energy density, which reduces the price.

Price depends on costs and demand.

Prices depend on the costs and the demand.

You can almost view it as our new principal.

And this is very relevant to what's going on in the world today.

If you expect the future price to go up and the good or the product in question is something that you can store, well, depending on how much you expected to go up, you're probably more likely to buy now buy before the price goes up.

But I think you get the point.

And what we'll do in future videos is we'll actually explore situations in which that does happen.

So technically I guess prices can be rounded off to the nearest cent.

And we saw that.

And it really started to take steam in the early part of this decade.

Now remember the only thing we're varying here is the price.

Alright?