And then the general and administrative, that's just all the stuff that the corporate office does, and all the people who are at that level.

There was a huge amount of crime.

Right now we spend three billion hours a week playing online games.

He had 10 minutes to move.

You spent eight years on this one.

So let's see, I got gross profit just from selling the cupcakes a million.

This is something that's going to determine the quality of every instant of our lives.

Working backwards from what I want to know, let's see what I need to calculate.

It could be just the cost of having salespeople travel around the country and taking people out to steak dinners.

Sometimes you have to pay salespeople, so you might have sales expense, and then the stuff like the corporate office and the CEO's salary, and you have to hire auditors and accountants and all of that.

Larry Burns Yeah, we're absolutely serious.

We don't know what to call it.

In the next video we'll see that in reality we consume many more than two things but two things, and they spend 60 of their money on apples and they spend 40 of their money on bananas.

So first, we demolish it.

But instead, they spent one hour dancing for you for your ego gratification.

Vaccines were promised to developing countries.

So, it's been a long route to get here

That's the speed that you're going to need for the data between the routers.

And finally, up to 50 to 70 of software development effort is spent on validation and debugging.

Did you know that one year of the world's military spending equals 700 years of the U.N. budget and equals 2,928 years of the U.N. budget allocated for women?

I want games to be a force for good in the world.

If you really think about it, there are two general types of cost.

All we lack is the action to actually spend the money to put those into place.

June Cohen Our next speaker has spent his whole career eliciting that sense of wonder.

Say, in marketing, the company is spending 500,000.

But I've been a real addict that way.

Joe Jean has been accepted.

looking for those tiny things that may or may not work, but which, if they do work, can have a success absolutely out of proportion to their expense, their efforts and the disruption they cause.

And if the market doesn't exist there, you might be spending a lot of money trying to create a market where there is none.

I have all of this overhead expense and often times, on a regular income statement, it will be called selling, general and administrative, or overhead costs, or operating costs or something like that.

And the numbers are used to make decisions.

And I think more and more people are also asking

(Laughter)

It's easy to forget Britain used to be a forested island.

These are not risk takers You spent so much time with other people, you spent so much time trying to get people to like you,

If you reach out to the people on the ground in this collaborative way it's extremely affordable.

A considerable amount of time and effort have been spent already.

Then they had to bring them in.

And this is what you'll see if you actually look at income statements for public companies.

I can rent a 1 million house for about 3,000.

I have spent a lot of money on my house.

(Laughter)

So then, what to do?

I spent hours looking for the key that I had dropped.

During that year,