Now remember the only thing we're varying here is the price.

And finally, American families also pay a price for oil.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

I believe we should try more things that have a potential to be far less expensive.

Then auctions like eBay are another example of dynamic pricing.

And so the first of these that I will focus on the first is the price of competing products.

It's the best price that someone's willing to give you for something.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

It's not about low cost.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

Price

So a demand schedule, it shows a relationship between price and quantity demanded.

I could actually price on specific customer segments or on features I know they need.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

Because batteries life cycle improve a bit of improvement on energy density, which reduces the price.

Here is the key difference.

How could you have prices that kind of move?

We've been talking about the law of demand and how if we hold all else equal, a change in price, price goes up, the quantity demanded goes down and the price goes down, the quantity demanded goes up.

But how do you think about pricing itself?

If for whatever reason oil becomes scarce in a country like the United States, then the price of oil and gas would go up.

There are thousands of books on that.

So if you have a help at home, if you go to the doctor, the market value of all of those things are going to be put into GDP.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

Now let's think about related goods.

So this is a completely comparable value to this 26,000.

Our price is considerably higher than the current market price.

It is traded.

That sounds about right. It's within the right range at least.

And you know that it's going to be 100.

For any given price, it's going to lower the quantity demanded.

Let's say a guy invents a better light bulb.

The price of admission.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

Or, another way to think about it is the cost of production.

And that caused housing prices to go up.

We have quoted special prices.

Because you're getting the same earnings for a lower price.

The upper third shows the price of any additional public duties.

And we saw that.