And while I was making the book,

So he kicks off with what could be, with Every once in a while, a revolutionary product comes along that changes everything.

You can track it back to the factory.

These products are superior to theirs.

Because all of this value is essentially being accounted for in this end 50.

I know.

And I want to know how that business model, on a product basis, will translate into a company model

I know it's difficult, but you have to eat it. It's from Tricatel.

I listened to him explain a new product.

But to make this a little concrete,

This is where you pay for the benefit of the product what it does for you without needing to own the product outright.

So the actual contribution to GDP, you would only put the final good, so you wouldn't include all of these other intermediate goods and services you would just say this whole chain of events results in a 50 increase in GDP.

So if you assume that the price of... actually, I shouldn't say Competing Products,

I always buy a top quality product even if it is slightly more expensive.

And that's great because this is a neat trick.

This is the talk of a problem database.

Thank you. (Applause)

And here you can see an engineer it could be an architect or it could be a professional product designer create a product in 3D.

And so the first of these that I will focus on the first is the price of competing products.

The company manufactures electrical goods.

These products are selling like hot cakes.

I love photography and I used, on my camera, roll film.

I seldom eat dairy products.

Our vision is local manufacturing,

Because they have to do it hand on heart and everything.

This amazes me. This is a product I just found out.

In the 21st Century it becomes the digital files.

Allow us to describe our products and our business operations.

Many questions came up about the quality of the new product.

I want to know your product, that's very important.

You could think of a thousand possible uses, I'm sure.

This product is made in Italy.

It's brand new.

An exceptional lot.

When refined, crude oil yields many products.

Made in France, sturdy, it's as good as they come.

Now, the third system is product service systems.

But look at this, he does this other thing he marvels.

Now we live in a global economy.

And this might have worked in Berlin, but we built it in Houston, and the windows are all closed.

This is not the story of how you get shelf space at Neiman Marcus.

The threeYear rate of return on extenzalife products...

The firm is known for its high quality products.

Well, we're commissioned by pharmaceutal and cosmetic companies to test their products.

(Laughter)