If you and I one sell individually what little we produce,

Now talking can be accompanied with aid or not with aid.

(Laughter)

Okay, so I simplified this quite a bit.

And that is that if we want to have one world, this one world cannot be based on huge pockets of exclusion, and then inclusion for some.

The rewards would be... enormous.

And let's say, assume if I inherited this million dollars, I didn't finance it.

When we take on topics like this, it gives us that extra call to reach out to other movements and to become more inclusive and to grow, and we can finally get out of this crazy dilemma that we've been in.

It's also important to think about what the benefit is.

This is really important to pay attention to, because so many people say, oh, a company made this much.

People tend to place a much higher value on losses than on gains.

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

It is to his advantage.

But here you see it means very, very different things.

Our interests clash with theirs.

And when people talk about earnings of a company, this is what they're talking about.

Read include patterns from

And about three years ago,

I mean, these are state assets.

Kill the goose that lays the golden eggs.

Tag it. Attribute it. Metadata.

And that's my dad found that.

A benefit to both our worlds.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

There are also real business benefits.

Look at the people in these photos I've been showing you.

But what do you do when the two come into conflict and you're forced to make a decision that either is in Britain's interest, or the interest of Britons, or citizens elsewhere in the world?

Minus 500,000.

The loan bears an 8 interest.

We shared the benefit together.

And that's what these brands did.

FDlC insured.

And then I was left with 1 million.

Fair enough.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

Harmony is the suggestion of a thing that is much larger than resolution.

He derived a lot of profit from the enterprise.

PUMA has 2.7 billion dollars of turnover, 300 million dollars of profits, 200 million dollars after tax, 94 million dollars of externalities, cost to business.

So now look at the different lens.

Peter The greatest benefit to all.

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.

This is 350,000 of net income.

Why make this thing?