This market is now estimated at over 800 million dollars annually.

They serve the demos, democracy.

We want to be careful about what our sales curve looks like.

And these are the same people now, they're very adamant, that says, oh don't believe the market price.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

I mean, Adam Smith, already writing in the late 18th century, said,

The stock market is often called a dangerous one.

When they get a hankering for some treats, we actually allowed them a way out into a little smaller enclosure where they could enter the market.

An Orion slave market.

It's a bit technical.

Recently it has become very much in fashion to call women the emerging market of the emerging market.

The troll market! The troll market?

Welcome IBM, you huge successful East Coast mainframe computer company.

So, in a nutshell, what we had in traditional Africa was a free market system.

Now when they came back again, they showed us.

...and putting it into circulation,

Maybe I know a whole new market.

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.

Currency and bond markets are relatively calm.

Completely failed, but over time, the women learnt to sell on their own way.

In this case, you're essentially just trading shares in a secondary market.

That's the man who saw the kidnapper. But you probably know that anyway.

Maybe if I do it on a small amount,

Slave market?

The market rallied.

We're in Ramallah right now.

So when they took a look at this day one canvas, the teaching team first said

So, our sales curve in an existing market literally should be one of taking shares.

Gentlemen, welcome to the troll market.

Governments buy hundreds of thousands of cars a year.

We talked about the jobs to be done. We talked about pains. We talked about gains.

Our price is considerably higher than the current market price.

It turns out they've got to fish where the fish are.

And in fact, there's a thriving market in the partially eaten food of beloved people.

Because we know that the book value per share is 5.

Agent Sherman, we are going into the troll market.

So, six people cannot eat all of it.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

But you know, you guys are a little bit your market isn't quite as big as the broader undergarments market.

Now the last thing I think I really want to mention and it really does belong in this lecture is the affect of market type on revenue.

I will go to the market.

In this market?

People are willing to invest more, and the budgets are larger.

I didn't talk, how do you like that?

And right now, Habu is in the middle of challenging him.