In value proposition, what was the product cost?

It turns out that the type of market changes everything.

Hopefully you have a different approach or different insight than anybody else.

Let's go back to traditional farming.

We must feed three billion people in cities.

So how would you estimate the served available market or SAM for an Android Game within an order of magnitude?

As we kept talking about earlier, market size.

The big idea is that there's thing external to the canvass that are important for a start up.

Is is the total number of mobile phone users?

You want to identify who your customers and markets are, and you have, but you now want to size the market,

All of these external forces you need to be asking the team to present as well and be constantly thinking about it.

Sex is a huge industry.

You don't need a lot of equipment to set up a production facility.

Your total available market plus or minus a couple of billion.

You tend to worry about channels and customer relationships and whether I can make money.

Another is where you take a segment or re segment an existing market.

By the way, what market type are you in?

We just downloaded these pictures a couple weeks ago, as you can see.

That shouldn't be news to any of us.

Now, it turns out that what the hockey stick really represents are startups in a new market.

The biggest languages are German, Japanese, French all the Western European languages are quite big.

living in cities or within a day's travel of one.

They might hear about it on the Web, but that's not really gonna help you understand the served available market.

And this is a business incubator.

If the R amp amp D talent is going to be based out of India and China, and the largest growth markets are going to be based out of India and China, you have to confront the problem that your top management of the future is going to have to come out of India and China, because that's where the product leadership is, that's where the important market leadership is.

And here's the statement.

So a skyscraper is built, literally, overnight in Shanghai.

Why? Because you've never asked the question what type of market am I in?

The factory is run on a large scale.

And a prefecture is like a state. Fukushima Prefecture is about the size of the state of Connecticut.

Instead of requiring multi million dollar facilities

And the more we zoom out, the scarier it gets from intersections scale to a larger city scale to a regional scale.

So, our sales curve in an existing market literally should be one of taking shares.

Massive power surge!

How large is Cao Cao's army?

We will not do that through small farmers' markets because these people have no small farmers' markets at their disposal.

And they require that a third of that food come from the smallest farmers who would have no opportunity.

The consequence?

A blackout of that scale would almost

Not us.

But that they're really all market driven, and what's driving the market in particular number one is major demographic shifts.

They referred to their abuse as a game.

I did some work for Microsoft a few years back.

It's used to organize large computer clusters.

We need to face 'the other inconvenient truth.'