Why is that important?

If we talk about an actual quantity, we should say the quantity demanded.

Today, we deliver enough cleanburning helium3... to supply the energy needs of nearly 70 of the planet.

We must reduce energy demand.

And so, for any given price point, the demand would increase.

And we're only eight doublings away from it meeting 100 percent of our energy needs.

Let me write that in green.

Scenario E, I raise it to 10.

If we lower the price of a product, that will raise the quantity demanded of that product.

Or another way to think of it is, is this entire demand curve.

The supply demand balance is tight.

They decide to sell their house.

WRlTING Demand goes up.

There is more people that have money in their pockets.

Even the new Jack 2 field in the gulf of Mexico would only supply a few months of domestic demand.

Solar can do it, and we certainly have to develop solar.

And so essentially, it will shift, it will change the entire demand curve.

I'd rather have than just getting more of this thing right over here

So, income goes up, then that increases demand.

And I had this captured market. You didn't need contracts.

This is the total numbers of cupcakes all of the factories in the market can produce.

This column let me put my price.

Energy need

And so if income goes up for this laptop, the demand will increase.

When we hold everything else equal, we're moving along a given demand curve.

Here is the demand forecast for 1998.

Imported cars are in strong demand.

All the movements stopped at falsifying.

So income goes down, demand goes up.

So we'll put price in the vertical axis and we'll put quantity demanded in the horizontal axis.

When everything else is equal and you're only changing price, you're not changing demand.

How to meet future energy demand is a big question we must consider.

And in those cupcake economics videos, I showed that if the demand is pushing up against capacity.

So, it would shift the demand curve to the right or it would increase demand.

Supply is relative to demand.

The price reflects the demand.

These goods are in great demand.

There is a great demand for gasoline.

The lust denies the need.

And then the last one we'll talk about

So it's shifting demand to the right.

And if there's more cash in the banking system this guy right over here needs less

So I get to 8 now.

This is what we call the DEMAND SCHEDULE.

However, especially where regulators are now instead rewarding cutting your bills, the investments are shifting radically toward efficiency, demand response, cogeneration, renewables and ways to knit them all together reliably with less transmission and little or no bulk electricity storage.