Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

And I see the newspaper ads and TV ads and...

Advertising.

Sucking up to ad execs.

Well, as CFO, I had set up some meetings with potential advertisers.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

like in this case, on the Washington Post from the content on the site.

I get it, I understand who my customers are, and then I figure out what earned and paid media

It's a self fulfilling prophecy. We can't get out of it.

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

Whenever I douse myself in paint, I drape myself over a woman.

Let's start with an exponential function.

It's like calling in the cavalry.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

No, they make money by selling ads.

But be careful.

It was also very important to us that they be distinguished from the search results.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

I'm Ben Barry with Warren Advertising.

I heard about your bigticket ad buys.

So the ways that I think social networking is destructive of friendship, and there are two primary ones one's online, one's offline.

I started as a programmer, and then I worked as a writer for many years, about 20 years, in print, online and then in advertising, and only recently have I started designing.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

Uh, the ex Mrs. Franklyn.

Scotch and water. Why did you answer that ad?

Our billboards celebrate naked children in underwear.

Dickie Calloway is only a working actor because he is a dick!

Yes, we we're sponsored by a company called Rix Telecom.

I used this example for a web mobile channel but it's similar for physical channel.

Do you post ads?

Ray's like the Bono of P.R.