In a physical channel, a direct sales force are sales people that work for you directly and typically sell directly to the end user.

Sell, sell, sell.

Starting today, you can order Nexus 7 directly from Google Play with orders shipping in mid July.

It's a fantastic device that we want to get in the hands of as many people as we can.

But this is, of course, an optimistic scenario. Let's think of other scenarios.

And their value proposition, as even they realized later, was pretty unclear.

It was pointed out to me that socks.com actually is not a fictional company.

You know, that actually might make sense.

Sold

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What do you sell?

I had to break a machine open.

We call it a select opportunity .

So as you could see, we still have the same cost of goods to manufacture the product as before, 33.

So now they're in it together.

Legal changes threaten online sales in digital commerce.

He's like, you know what, we have to match his prices.

And the reason why they're the sell side is because they're always selling you stuff.

But this time, we have resellers and the resellers don't work for us.

My dad sells tractors.

They get the exclusive property rights to control the drug selling.

So the first thing when you sell a widget is you make it and you just sell it.

But this is actually the technique that is used by many online websites that sell things to try identify users behaving strangely that might be indicative of either fraudulent behavior or of computer accounts that have been stolen.

This is the PC guy over here.

What's really cool is that it's the world's first ever social streaming device.

But just to understand kind of a simplified scenario, let's take liquidation into consideration.

And then the next question, obviously, is who are they selling ads to?

I'm a salesperson.

Our liquor license!

What's so awesome about a queensize futon sale?

This guy is a Bible salesman.

Fast forward more than two decades

Right?

You know, the average grocery store today offers you 45,000 products.

That someone is indeed selling socks online.

And that's better than what you get out of treasury bonds.

So that's what sell side means.

October is inventory time.

Anything from the trolley?

Cell phone salesman.

He could also be a Bible salesman.

He sold you the roofilin?

Tennis shoes are sold behind the counter.

We need a proper infrastructure.

And it has been a powerful marketplace differentiator, increasing sales and profits.