And it takes a little bit of nerve to dive into those primal, terrifying parts of ourselves and make our own decisions and not make our housing a commodity, but make it something that bubbles up from seminal sources.

Well, what then happened over the last 50 or 60 years, is that goods have become commoditized.

It's about supply and availability.

And to talk about that, I'm going to go back to the beginning, because in the beginning were commodities.

They just care about three things and three things only price, price and price.

It's beans right? It's coffee beans.

And then you extract them out of the ground, and sell them on the open marketplace.

We can't afford to eat anything except beans that is, our housing has become a commodity.

Many technologies, at that point, displace another technology, and that's another important point.

As they get cheaper, the premium brands, the Sonys and such, are losing market share, and the no names, the Apexes, are gaining them.

Long distance telephone service sold on price, price, price fast food restaurants with all their value pricing and even the Internet is commoditizing not just goods, but services as well.

But over the past 10 or 20 years, what's happened is that services are being commoditized as well.

In order to do what I do, you have to understand what causes waste in the building industry.

Let me draw those five houses.

My dear Bagginses and Boffins Tooks and Brandybucks Grubbs, Chubbs Hornblowers Bolgers Bracegirdles and Proudfoots.

But then along came the industrial revolution, and then goods became the predominant economic offering, where we used commodities as a raw material to be able to make or manufacture goods.

In fact, you can look at how each of these economies developed, that each one has their own business imperative, matched with a consumer sensibility.

The house, that's my father's house!

The dream of the house in the house.

He belongs to a large family.

The house is to let.

My family is a large one.

My family is an old one.

That house is for rent.

My house. My house.

His family is large.

He has a big family.

The house is not occupied now.

The house isn't occupied now.

What

So here's a Nankani village in Mali.

We Dutch writers have to be thrifty.

I am your home.

Do you by any chance know where Seung Jo is living?

Our family budget is in the red.

My friend has a large family.

There are four people in my family.

The house on the corner is ours.

We are a family of four.

Our family consists of five members.

Theirs is an old family.

He is a novelist and artist.

This house is free of rent.

There is no furniture in the houses of the Incas.

My family is a large one.