A good example of how FrontlineSMS is being used to help send targeted messages and communicate with targeted groups was during the reconstruction efforts after the Asian Tsunami where a project being run by Mercy Corps was looking to have conversations and send specific information to a different number of groups.

Using FrontlineSMS and using the grouping facility and functionality within the software they were able to put people into multiple groups depending on what information they wanted to receive and then they could target those people with an SMS providing them with that market price, or that weather report or whatever the information might be.