So just to finalize, we're all individual.

But a beaver also needs things.

Get them to their answer faster and faster.

This is a recent cover of New York Magazine.

Many of the technologies out there will not make it to the marketplace.

That is, what is the customer segment trying to get done?

At clone market, the customers are possibly known because you copied an existing market

But the next step is you get out of the building.

Let me tell you what they are. First one certainty.

You care? Want to know

Interested?

Hard.

There's just some basic hard wired social need or I want to communicate with my friends.

And this is the network of all the habitat relationships of all the plants and animals on Manhattan, and everything they needed, going back to the geology, going back to time and space at the very core of the web.

They combine all that.

Islamic revolution, no more Cyrus we're not interested in that history, we're interested in Islamic Iran until Iraq, the new superpower that we've all decided should be in the region, attacks.

When I say we, I'm at the Council on Foreign Relations.

Your total available market plus or minus a couple of billion.

In a political campaign, you start with no interest and no capacity to turn that into action.

And what about the rest of humanity's activities?

We looked at psychological involvement how much empathy did you feel for the other person?

Donner and Froh are dreaming of shelter

Everybody was skeptical. But it turns out that it plugged into something that was both a market and a human nature insight.

And of course you need the organisms and the environment to do it.

Environmental Consciousness Award.

What? See?

or death.

Were they interested in conservation? Absolutely not.

Jei The things people are interested in is 'Tteokbap'

Say, Aye. Audience

I'm interested in everything related to space, but also scuba diving, piloting aircrafts, anything electronics and photography.

We become indifferent out of self preservation, and as a numbed reaction to the complexity and chaos around us.

Fifty percent of it is coming from America.

(Laughter)

My head hurts!

Are you interested in films, sir?

interested in abraham?

They are practically intresting.

That doesn't interest you?

There is no connection to action, and a huge indifference to the consequences.

Uncritical conformity to group norms.

And I just want you to remember it's kind of interesting to differentiate between solving a problem or if somebody who has an accounting problem or a word processor or they can now use Google docs versus Microsoft Word versus a need.

In fact, the only thing I do care about is the fact that I can't care about anything.

If you do so, that idea will be in demand and, moreover, it will be brand new.

I call the first four needs the needs of the personality.