The prices of Japanese automobiles are still comparatively high.

Pay careful attention the next time you read the financial news.

There are thousands of books on that.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

Price

There's a basic, profound acceleration of this evolutionary process.

Then auctions like eBay are another example of dynamic pricing.

But 50 years ago, 1 CHF was worth 3 times as much as it is today.

Another opportunity might be to take the one that is worth the most, kind of ignoring what it weighs .

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

Compared with the level of a year ago, the price is sharply lower.

The price in January advanced 20 year to year.

Another major revolution the communications revolution.

So they actually measure it by they take a basket of goods and services and they see how those prices compare to a reference year.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

Alright?

It's not about low cost.

I could actually price on specific customer segments or on features I know they need.

And so the first of these that I will focus on the first is the price of competing products.

For any given price, it's going to lower the quantity demanded.

See...notice I get my axes confused

Let's say a guy invents a better light bulb.

The price of admission.

How could you have prices that kind of move?

It turns out we made this pretty easy.

It's hard to compare one Price to Earnings in one industry to another.

All we can do now is pray...

And we see that the last trade here was for 2.58.

But there are two types of prices.

It is traded.

That sounds about right. It's within the right range at least.

You would be correct that Company B was cheaper.

She's too young for this.

And you know that it's going to be 100.

Next thing I learned from Steve Jobs is

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

It's the best price that someone's willing to give you for something.

So that's fine.

It has been made possible, by the way, for certain other different reasons.