(Applause)

The brain isn't divided into compartments.

Next thing I learned is that

If you have an idea, send it back to us.

So now they say, you know what?

He became the most valuable business artifact on Earth.

Marketing is all about finding unique value.

Now, we basically have to change our views slightly.

But we're here for the good news, and the good news is that I think we can explore why this very real human effort, this very intense generation of value, is occurring.

Instead, innovation, if you remember, some of you may have read the famous economist Schumpeter, he said, Innovation is novelty in how value is created and distributed.

A business model is how a company creates values for itself while delivering products or services for its customers.

Now what's our mantra of this day and age I wonder?

Wolfgang Roehrig

(Audience Member Creativity.)

Where does creativity come from?

It's a sign.

The signature of the creator.

It's an animal creation.

Which would you like, if you could have just one?

That is

The maker!

It just requires creativity to know when you can bend the rules without breaking them.

Not so in Italy.

I wonder if it's worth it.

It was our imagination.

(Recording) Announcer

Zomcon, and our founder,

So, you might ask, Robots?

We will unite in thousands of communities to celebrate the Birth of creativity.

The answer is 3 1, 2, 3.

Let me tell you about a truly magical algorithm called value iteration.

Well, actually, there are two sides to the story.

It's worth twice as much.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

In fact, creativity which I define as the process of having original ideas that have value more often than not comes about through the interaction of different disciplinary ways of seeing things.

Where does passion come from?

But the present value, what does that mean?

You the people have the power!

But, are we comfortable with that?

Thank the maker!

A book worth reading is worth reading twice.

And then, in turn, businesses started to grow,

And I'll do a bunch of videos on margins in the future.

This is 5 million.

The next element is the fact that