And a customer development team says,

I have to tell you if this is your vision on day 1, you're already out of business.

Forty percent of it is about what marketing is.

Well, the thing I mention which I'll expand on later in this course is that one of the mistakes that we've also made for decades is confusing the titles, sales marketing and bus dev with the job specifications.

So, when we were developing our Kickstarter video,

Marketing people have never been able to do that.

Rental tracking, they needed a good rental system to be able to figure out where the jerseys are.

It turns out that the title VP of Sales has a very different job spec in a large company that it does on a startup of VP and marketing does very different things in a large company than they do on a startup and for years, we could never explain why is it that incredibly competent executives who have been executing business models in large corporations collapse in startups when they're company is smaller than their administrative staff in their large corporation.

And that's large companies, they got VP of sales, what we need of VP of sales on day 1.

You see, I had this idea for a movie.

Presidency, Senate, er, you can go from industry, marketing and you can also go to manufacturing.

And the second is very counterintuitive you can get the best people in the world.

And I worked in the healthcare industry.

Katalin Varadi, marketing. Thirtyish.

Rod Green from marketing.

And I want to know how the money from me will help you get there.

Postal services are a government monopoly.

This seminar will target senior marketing leaders from Japanese firms.

The act of observation changes it.

But in the new project that I'm working on, my new film, we examine the world of marketing, advertising.

Now, it's not just a funny headline it's innovative.

Yet, at Google, we know it's the number one searched for category.

That's how most of us communicate.

And that's how most of us communicate.

We need maximum exposure, market penetra...

I'm the guy that wants to help. This is our thing.

Well, the farmers think that they have 1,000 gold pieces.

Really? What kind?

And we raised 10 million more that's going to help us build out the website and do some marketing, and hire up some more engineers and other employees.

You didn't claim to be anything.

You want your exponential growth guys are gonna get busted.

He failed in business.

Coffee time.

So, the very first question you've got to figure out is

This is a partnership, remember?

An internet exchange is a place where many different organizations can come together to interconnect their technology.

In fact for 30 40 years this was the canonical model for how to build startups and we'd say marketing, well, we understand.

The widget that overcomes Web Marketing's weaknesses.

You cannot run a business by standing still in a rut.

And so they were building the sales organization so again and at first customership, if marketing was going to drive demand they were jut going to have a sales curve that took off because the revenue plan said so.

Thus The Pirate Bay isn't idealistic.

Yeah, friends. Mercy jump. Stay away from my kid.

It'll look the business when it is, though.

This venture is impossible.

What are we, running a charity?