And finally, we produce mobile apps that include narrated virtual tools.

And I've seen an interesting shift which is something we haven't seen with the mobile apps before which is people the mobile apps being for basically existing WordPress users to shifting to actually bringing an entirely new audience into the WordPress experience.

So here's what we do.

First one is we got to acquire customers and then we activate them.

The final thing I wanted to highlight was mobile apps have been doing well.

So when you think about it the mobile apps loop sort of shows the consumption which is the notications, the reader production, which is the writing and then the management.

And all this is something that a very young child can pick up using such mobile apps.

So like let's say your Twitter followers or subscribers to your blog are sort of representation of all the time you've put into your blog or to tweeting or to something like that.

And I make people sometimes who would like to give demos to leave all that stuff home when you're first having the problem discussion.

But the minute you get into well would something like this solve your problem for a web mobile app you really want to get feedback on a low fidelity app as quickly as possible.