They provide value for money.

We provide value for money.

I'll provide value for money.

We offer low cost prefabricated houses.

I'm a farmer now.

And that commission, at least historically, has been 7 of the offering.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

Notice they were beginning with a series of hypotheses about their customer archetype.

The value proposition for a company that's selling services is kind of the same.

They need to understand the external environment and they need to come in.

So for sports jersey owners, an annual subscription made sense, but for single game attendees, pay per rental made sense.

The next is channels.

Now, what s interesting is if you remember value proposition describes not only the features but also the pains and gains that they see, that they ve actually craved for the customer and that the goal is to figure out what the MVP is.

Let's take a look at some value proposition examples.

So those were kind of missing, but again starting with pains and gains was pretty good for their value proposition.

I deliver the list, Max delivers Job.

And better.

Software can do it faster.

His proposal counted for nothing.

But today, we're going to talk about the first box, value proposition.

Your suggestion is of no practical use.

You're all familiar with the business model canvas.

They can give away their sustenance goods, okay?

More than likely we'll make money from royalties and commercial licensing, etc.

Take a measurement every 90 degrees of rotation

What has to happen in all those other pieces of the business model?

We essentially sold them at 10 a share.

His suggestion is worth considering.

Now, about that cow model I talked about.

And the marketing complexity, would simply just say toner for you printer.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

As you will see later, what we need is every time we have a unique archetype, we need to have minimum a matching value proposition and matching revenue model for each archetype.

Because the alternative to pricing on cost is pricing on value.

Southwest took on the airline industry by bringing up the traditional hub and spoke model and providing just very limited services but for an extremely low price.

PPTP

Space for kat

Who are your key partners and suppliers?

I deliver the NOC list to Max, Max delivers Job to me.

I'll give you some examples.

And then, as they went down, they kind of understood.

I can't emphasize enough that the business model canvas is just a start.

Square team did wonderfully, they actually started with the archetype.

let me say norm distribution.

This improves over the existing value.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.