I'm in advertising.

It was very actually, it was a very good study, and got me a job in an ad agency.

Your trips, your work, publicity.

I work for quite a few different agencies...

Yeah, that's right.

The ad agency has a lot riding on this account.

And I see the newspaper ads and TV ads and...

There was a young intern at Ogilvy Canada called Hunter Somerville, who was working in improv in Toronto, and got a part time job in advertising, and was given the job of advertising Shreddies.

Advertising.

Sucking up to ad execs.

Maybe we could, like... I thought we could debrief.

Go ahead and roll it.

And in 1917, Sears I want to get this exactly right.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

The middle part, the blue part, relates to my working in advertising and consulting, but then that green part and all these satellites around relates to my involvement in the NGO sector.

like in this case, on the Washington Post from the content on the site.

Eikoh brought you a client.

Just an ad paper doll.

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

No, they make money by selling ads.

But be careful.

I get it, I understand who my customers are, and then I figure out what earned and paid media

Do you know what I do? I'm in public relations. You know what that is?

Now, I've got an example here from Canada.

It was also very important to us that they be distinguished from the search results.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

Warren Advertising.

Uh, the ex Mrs. Franklyn.

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

Scotch and water. Why did you answer that ad?

Our billboards celebrate naked children in underwear.

Dickie Calloway is only a working actor because he is a dick!

Yes, we we're sponsored by a company called Rix Telecom.

Ray's like the Bono of P.R.

She put an advertisement for a domestic help in the paper.

I'm not a fan of PETA, but I think this is a great ad.

Let's start with an exponential function.

It's like calling in the cavalry.

Are you gonna talk about ads again?

That's an interesting ad.