You get to create demand by having a launch event and you think about branding and your job really was to create end user demand and derive it into the potential sales channel.

The second kind of invisible innovation coming out of India is what we call outsourcing innovation to Indian companies, where many companies today are contracting

A basic income would not stand in the way of paid work.

And that's large companies, they got VP of sales, what we need of VP of sales on day 1.

I know Dr. Carolyn Porco is the camera P.I. for the Cassini mission.

A really important point for me is that I don't use any brand or corporate sponsors.

This is Osorio, he's our secretary of urban affairs.

Listen, we're not going to have sales marketing and bus dev on day 1.

Now the last interesting thing that's a holdover from thinking about startups as smaller versions of large companies is kind of the hardest to get your height around.

He's in charge of the department.

He belongs to the planning section.

Are you behind all of this?

He's in charge of the sales department.

Who's in charge of this section?

Everybody's business is nobody's business.

The responsibility was in large part mine.

Everybody's business is nobody's business.

Collective responsibility means irresponsibility.

I decided I could actually renovate my studio.

The responsibility was in large part mine.

You can call yourself responsible, but responsibility without accountability often doesn't work.

What's everybody's business is nobody's business.

Who is responsible for high unemployment?

I am a member of the sales department.

Would managers be on permanent leave?

And since they didn't call in the dressmaker, it's up to me.

We've got to constrain income, the bonus culture incomes at the top.

And a customer development team says,

And at that point, I read a book by Frank Barnaby, this wonderful nuclear physicist, and he said that media had a responsibility, that all sectors of society had a responsibility to try and progress things and move things forward.

We're going to assign a paralegal from our accounting department...

As a matter of fact, we neglected the informal and the traditional sectors.

Everybody's business is nobody's business.

Everybody's fault is nobody's fault.

No one to blame but yourself.

How many women do you know that are managers with high levels of responsibility in Italian companies, public or private?

Well, the thing I mention which I'll expand on later in this course is that one of the mistakes that we've also made for decades is confusing the titles, sales marketing and bus dev with the job specifications.

You can bet that they'd be on the phone to their designers demanding they stop designing for the dump.

You are responsible!

He's my responsibility.

I'll make sure that you're held responsible.

Those other things are called non state actors.

But the person in charge is there precisely to take responsibility.

Sociolab Concursos is a platform for entrepreneurship and social inovation that brings together the public sector, private sector, students and the most vulnerable families in society.

An African economy can be broken up into three sectors.

That's my fault.