The price of this book has been reduced by half.

The value of this book has been halved.

And then at the end of 2010, it'll say the machine is worth nothing.

Now what's our mantra of this day and age I wonder?

Not so in Italy.

They're usable over two years.

Thank you.

Of course, that's just the time we're losing sitting through presentations.

So I'll just write down the number first.

Substract from memory

I wonder if it's worth it.

Decrease value

Let me tell you about a truly magical algorithm called value iteration.

It's worth twice as much.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

But the present value, what does that mean?

But, are we comfortable with that?

A book worth reading is worth reading twice.

And I'll do a bunch of videos on margins in the future.

This is 5 million.

The next element is the fact that

It's really not worth it.

Uncle stefan, this girl you came back for.

If a thing is worth doing it is worth doing badly.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

So, for example, in this one, at the beginning of the period, before the 2007 income statement, the asset was worth 50,000.

How is she gonna be valuable?

You can either live in a world which is poorer, which people in general don't like.

What if there's actually negative equity here?

We cannot rate the picture highly enough.

Because remember, income statements are just telling you how do you get from one balance sheet to another.

I think that's 10 shares. Well that's my intention.

I wouldn't give you two cents!

Sure. Just not your reality.

He is nothing!

A book not worth reading is not worth buying in the first place.

If we look at unemployment, there are common effects experienced by individuals.

Well, you know depreciation, man.

We just made it explicit.

Is it worth it?

And my brother and I were raised with all that you really need

Worth zilch.

It is.

And this value, this is called a well in general, whenever you're valuing anything, it's called a valuation.

Whatever is worth doing at all, is worth doing well.