'Cause, baby, you're a firework.

Now what's our mantra of this day and age I wonder?

left standing with.

I hadn't changed. My I.Q. hadn't dropped.

And that shows you that in this new belief space, you can find a solution.

because he doesn't belong to us, and we don't know where the evidence is going to lead us yet.

We tend to, all of us even those of us who work in marketing to think of value in two ways.

A tree is known by its fruit.

What's expensive?

But I think this is quite clearly untrue.

You want to irritate them into action. We did this on purpose. Not by accident.

You are illiquid, but you're not insolvent.

So in the next video we'll talk a little bit about how do people actually determine what something is worth?

We just made it explicit.

Your suggestion is of no practical use.

Let me tell you about a truly magical algorithm called value iteration.

I wonder if it's worth it.

So the difference between these two, my assets minus my

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

And that's pretty good.

But the present value, what does that mean?

Not so in Italy.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

what i want to do in this video is a handful of fairly simple inequality videos.

Well, what the market is saying in this situation, and this is actually what tends to happen where the market value or in general the market value of a company tends to be higher than the book value, is that the company is saying that this company has some type of intangibles, things that you really can't put a finger on, or touch or feel or hold.

I'd like to mark as exhibit seven a chart entitled frobisher value analysis dated march 4,2001.

Proved what?

I knew that because I was female

Let's say this is really worth minus 0.8.

How is she gonna be valuable?

It's worthwhile carrying out the idea.

Think about how much of that data is about how life is lived in America.

If you can convince someone that no, your firm is really in the future going to be worth a lot more.

Choose your frame of reference and the perceived value and therefore the actual value is completely tranformed.

Uniqueness on the vertical axis, value on a horizontal axis.

I could trade a share of Microsoft.

He needs to constantly prove to himself and others that he's worth something.

It is personal reality.

This improves over the existing value.

Devaluing Life

The consumer is demanding it.

So I asked the Minister over dinner,

Some of the places you attach yourself can be very simple.

'I don't know'

I just don't see the value in it.