Now what's our mantra of this day and age I wonder?

I wonder if it's worth it.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

But the present value, what does that mean?

Let me tell you about a truly magical algorithm called value iteration.

Not so in Italy.

How is she gonna be valuable?

A book worth reading is worth reading twice.

We just made it explicit.

And my brother and I were raised with all that you really need

Worth zilch.

It's worth twice as much.

It is.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

If a thing is worth doing it is worth doing badly.

They are often quite egalitarian.

And I'll do a bunch of videos on margins in the future.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

So this is real estate, or building.

This is 5 million.

But, are we comfortable with that?

The next element is the fact that

What values do you use to judge?

It's really not worth it.

Worth fighting for.

Worth dying for.

Worth killing for.

The money's worthless.

Uncle stefan, this girl you came back for.

It was worth a try.

Not worth a bullet.

It's invaluable, sir.

A book not worth reading is not worth buying in the first place.

You can either live in a world which is poorer, which people in general don't like.

The big residual is always value for money.

Whatever is worth doing at all, is worth doing well.

What if there's actually negative equity here?

Because of my internal pain from my childhood.

Uniqueness on the vertical axis, value on a horizontal axis.

It's not worth crying over.

It's not even worth a thought.

It's not even worth mentioning.

I think that's 10 shares. Well that's my intention.

let me instead teach you about value.

Brian D? More like Brian Z. The last letter in the alphabet. Oooh!