It turns out we made this pretty easy.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

We haven't had a price increase in the last five years.

Thorium reactor that Nathan Myhrvold's involved in.

The oil companies increased the price of gas again.

And then there's finally there's the affordability question.

Then auctions like eBay are another example of dynamic pricing.

And that caused housing prices to go up.

And we saw that.

So for example, let's think about Scenario, a Scenario 2.

I believe we should try more things that have a potential to be far less expensive.

The companies know that.

And the first person to see it would start buying Company B, and the price would move up.

But there are two types of prices.

It's not about low cost.

Bennington says we'll have to double the price because we're being charged double for steel.

No, what happened to us, Chris, is that power, it's priced off the margin.

After 50 years of improvements, the same washing machine costs 3,195 CHF.

As expected, the price of imported goods rose.

If you expect the future price to go up and the good or the product in question is something that you can store, well, depending on how much you expected to go up, you're probably more likely to buy now buy before the price goes up.

Demand for housing was going down.

Trust me when I tell you that.

(Laughter)

So we know that housing prices went up.

Price

It is traded.

Why?

I could actually price on specific customer segments or on features I know they need.

Prices are going up.

All the time, you have been given an envelope.

Now, we have this whole securitization,

look it's energy, not oil, which counts.

What do I mean by that?

Depression.

And actually I'll say two things.

How could you have prices that kind of move?

So, and maybe in particular the people who were going to buy this car at any given price point

We've been talking about the law of demand and how if we hold all else equal, a change in price, price goes up, the quantity demanded goes down and the price goes down, the quantity demanded goes up.

And then, obviously, if I charge a lower price more people are going to want to buy my cupcakes and if I charge a higher price, fewer people.

Whenever you hear things like book value, and I've done a couple of videos on book value versus market value, but the book value is essentially what you have on your accounting books.

It costs 5,20 CHF.

The price of rice rose by more than three percent.

Even that banana that you buy at the grocery store.

Now compare that with real price increments.

As oil prices go up, energy patents go up.