Let's take a look.

Then auctions like eBay are another example of dynamic pricing.

Price

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

And you will see later that pricing is a tactic.

Is it a license or subscription model?

As we said, the same with pricing.

How could you have prices that kind of move?

That's a mistake.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

It's not about low cost.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

And so the first of these that I will focus on the first is the price of competing products.

For any given price, it's going to lower the quantity demanded.

Let's say a guy invents a better light bulb.

The price of admission.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

Our price is considerably higher than the current market price.

How hard can that be?

I could actually price on specific customer segments or on features I know they need.

You would be correct that Company B was cheaper.

Next thing I learned from Steve Jobs is

Alright?

And we see that the last trade here was for 2.58.

That is Scenario E.

It turns out we made this pretty easy.

It has been made possible, by the way, for certain other different reasons.

And finally, American families also pay a price for oil.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

It's the best price that someone's willing to give you for something.

See...notice I get my axes confused

And that caused housing prices to go up.

Unless you're very close and you're just funding the learning curve and it's going to get very cheap,

What is the price?

The price isn't important.

The price of this car is very high.

So I think you had more and more people thinking that they were saving when they weren't.

Isn't that worth fighting for?

Because to get that banana to your store, you need to use some gasoline.