So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

I'll give you some examples.

But today, we're going to talk about the first box, value proposition.

Your suggestion is of no practical use.

His suggestion is worth considering.

By now, you're intimately familiar with the business model canvass.

Who are your key partners and suppliers?

And then, as they went down, they kind of understood.

Let's take a look at some value proposition examples.

They need to understand the external environment and they need to come in.

His suggestion is worth considering.

His proposal counted for nothing.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

I have a proposition.

I can't emphasize enough that the business model canvas is just a start.

Software can do it faster.

What am I gonna do for you?

I think his suggestion is worth considering.

Because the alternative to pricing on cost is pricing on value.

So those were kind of missing, but again starting with pains and gains was pretty good for their value proposition.

Then auctions like eBay are another example of dynamic pricing.

Suggestions, bug reports

The value proposition for a company that's selling services is kind of the same.

Now we finally come to the last part of the business model canvas.

Here's a suggestion.

well, i suggest... ...we adjourn.

What do you think?

And their features match the pain and the gain.

So again you could start either with customer segments or you could start with a product and value prop itself, it really doesn t matter.

Square team did wonderfully, they actually started with the archetype.

Price

I'd like a quote on the following.

I was essentially a ghost in the system.

And this is just because this is less risky, and sometimes they'll even make it on a temporary agreement.

Notice they were beginning with a series of hypotheses about their customer archetype.

That's a nice offer. Mrs. Lang.

Excellent idea. No!

Vovka, I have a proposal.

Well, it's Dylan's birthday.

That sounds good.

That's good advice.

Proposed Corrective Action

Here's what I suggest...

You know, consulting with the city's finest and all.