So something very interesting is happening.

After 50 years of improvements, the same washing machine costs 3,195 CHF.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

Trust me when I tell you that.

Low Price to Earnings ratio implies that it's cheaper.

It should be a value based decision.

Next thing I learned from Steve Jobs is

It is traded.

There have been huge leaps.

Which one is a better deal?

I believe we should try more things that have a potential to be far less expensive.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

Excuse me, would you mind if I peruse your stock portfolio?

Anyway, going back to Price to Earnings, we calculated the

Price

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

Well in this case I paid 100 for the bank account.

Then auctions like eBay are another example of dynamic pricing.

No, what happened to us, Chris, is that power, it's priced off the margin.

And so the first of these that I will focus on the first is the price of competing products.

It's not about low cost.

Some stores discount the price.

It has been made possible, by the way, for certain other different reasons.

Even that banana that you buy at the grocery store.

But this is, of course, an optimistic scenario. Let's think of other scenarios.

That sounds about right. It's within the right range at least.

And you know that it's going to be 100.

How could you have prices that kind of move?

The price reflects the demand.

Now remember the only thing we're varying here is the price.

Price to Earnings, all else equal and that's a big thing all else equal, the lower the Price to Earnings, you're paying less for something.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

I'm going to use for the customer segment.

And so, we're in a wonderful situation with electricity in the rich world.

It's the best price that someone's willing to give you for something.

And the other?

So I think you had more and more people thinking that they were saving when they weren't.

Set a price for this item