Then auctions like eBay are another example of dynamic pricing.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

But there are two types of prices.

And you know that it's going to be 100.

It turns out we made this pretty easy.

Set a price for this item

There's no haggling.

Preston promised his car would sell for 1,000.

In companies do you know how much each individual department can sign off for?

Let's take a look.

Price

licensing and intermediation and direct sales, etc.

One is fixed prices.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

And then kind of the third common errors, my price hast to be less than my competitor's price.

Well, let's put a tax on oil that is a non revenue tax, and it basically says for the next 20 years, the price of oil will be whatever you want, 35 bucks, 40 bucks.

But how do you think about pricing itself?

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

We are essentially saying the demand, the Price Quantity demanded relationship is held constant and we can pick a price and we'll get a certain quantity demanded.

What was the market size? What share could you take?

So if I had one closing and modest suggestion,

Here's how it is. It's the fixed price.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

The stock market is a real time market.

As we said, the same with pricing.

Last point, last graph.

Ken Livingstone was reelected.

Alright?

So that's fine.

And this is just because this is less risky, and sometimes they'll even make it on a temporary agreement.

That's a mistake.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

It's not about low cost.

It has been made possible, by the way, for certain other different reasons.

And finally, American families also pay a price for oil.