Stocks fell hard.

Stock prices fell quickly.

Stock prices fell sharply.

(Laughter)

And then they would take a loss.

So what happened was that, through increased ability to use fracking technology, the calculated reserves of natural gas kind of exploded and the price plummeted, which made wind uncompetitive.

There was a rapid decline in stock prices.

So that dynamic that we've been talking about, capacity utilization falling off, because we essentially had a demand shock.

How much will it cost you and your spacesuit to go to orbit?

But then, these are inputs into a whole set of things.

Price

Then auctions like eBay are another example of dynamic pricing.

Gold prices are skyrocketing in the wake of financial instability.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

But to make it more real, if the price of an automobile had fallen as rapidly as the price of computing power, you could buy a car today for five dollars.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

The market drop has cleaned me out.

Alright?

It's not about low cost.

Compared with the level of a year ago, the price is sharply lower.

And housing prices continue to fall even as the latest economic stimulus package fights its way through...

I could actually price on specific customer segments or on features I know they need.

And so the first of these that I will focus on the first is the price of competing products.

For any given price, it's going to lower the quantity demanded.

See...notice I get my axes confused

Let's say a guy invents a better light bulb.

The price of admission.

How could you have prices that kind of move?

It turns out we made this pretty easy.

And we see that the last trade here was for 2.58.

But there are two types of prices.

It is traded.

That sounds about right. It's within the right range at least.

You would be correct that Company B was cheaper.

She's too young for this.

And you know that it's going to be 100.

Next thing I learned from Steve Jobs is

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

It's the best price that someone's willing to give you for something.