Then auctions like eBay are another example of dynamic pricing.

It turns out we made this pretty easy.

So I'm just going back to what I said earlier.

Set a price for this item

Let's take a look.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

In companies do you know how much each individual department can sign off for?

I'm going to talk about two stories today.

And then kind of the third common errors, my price hast to be less than my competitor's price.

What was the market size? What share could you take?

But how do you think about pricing itself?

The stock market is a real time market.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

That's a mistake.

We've been talking about the law of demand and how if we hold all else equal, a change in price, price goes up, the quantity demanded goes down and the price goes down, the quantity demanded goes up.

And you will see later that pricing is a tactic.

Is it a license or subscription model?

But there are two types of prices.

And you know that it's going to be 100.

As we said, the same with pricing.

Here's how it is. It's the fixed price.

So a demand schedule, it shows a relationship between price and quantity demanded.

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The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That revenue model is different than the pricing tactics.

There's no haggling.

It's very simple. It's cost plus markup.

We'll just add a markup that is a profit, and therefore we have a price.

How hard can that be?

The price isn't important.

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pos(192,225) Is this about the temperature setting the other day ?

Negotiated prices is a dynamic price.

The price reflects the demand.

We are essentially saying the demand, the Price Quantity demanded relationship is held constant and we can pick a price and we'll get a certain quantity demanded.

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Preston promised his car would sell for 1,000.

Price depends on costs and demand.