You asked me to be your advisor because you trust my opinion.

Now if you remember we started here on the left. We didn't earn and paid media.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Trusted

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

Now we finally come to the last part of the business model canvas.

Trusted keys

You could say look, I performed services that will earn me 200 in the future

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Trusted Certificates

Fully trusted

Color used for trusted keys.

Here's your client list.

I want them to either pay for the product or sign up for something and become a user.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

They'll trust me.

They trust me.

I leave this room, and it's over.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

What's most important to us when we make a video is what the customer sees.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

Marginally trusted

Ultimately trusted

Picking up a package, delivering it to our client.

When I got there, we had zero happy customers.

Credit companies send their customers monthly bills.

Because no one, and that was a constant problem...

It's a big idea.

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

So let's follow our Jersey Square team and see what they did with customer segments.

If in fact, your conversion rate between acquisition activation could be increased.

Wouldn't it be great if you could get your hands on some of it somehow?