But this is, of course, an optimistic scenario. Let's think of other scenarios.

A transformation which is also happening in the countryside.

A farmer grows 531 tomatoes and is able to sell 176 of them in three days.

Sell, sell, sell.

The plot at 11235 Fibonacci Drive has a width of 50 meters and length of 20 meters.

And the reason why they're the sell side is because they're always selling you stuff.

Un bundling is just a fancy word for saying can I somehow decompose the product into separate pieces, giving some for free or if you're lucky, charging for everyone of them.

And let's say I figured out the optimal point is me charging 3 per cupcake.

he starts with 531 tomatoes and he is able to sell 176.

That's a third of the U.S. population.

Let's see, what is this right here?

It was called the Sinclair ZX80.

There really wasn't much of a barrier.

And then the next question, obviously, is who are they selling ads to?

He was entrusted with the sales of computers.

Make it 50 and you've got a deal.

So the first thing when you sell a widget is you make it and you just sell it.

Well they are.

So we took these hundred dollar bills, and we put them on a website called TenThousandsCents.com, where you can browse through and see all the individual contributions.

Sales, let's say, this is just G amp A here.

Well, the first thing you might want to think about is, can I un bundle some of the stuff in my startup that I tried to package all at once.

So any point along this curve right here I'm at break even.

So I'm selling 950,000 cupcakes a year.

COGS were that.

Let's say it has a slight impact on utilization.

And now we can actually figure out under what combinations am I going to make certain amounts of money.

And this is noon, 12 00 noon, 1 00 pm, 9 00 pm.

That machine is, today, about as fast as my iPhone.

And the few people that are selling them, they're usually selling them when they are distressed in some way.

Doing more murders in this loathsome world Than these poor compounds that thou mayst not sell

I'm going to take a loss per year of 275,000.

You know, the average grocery store today offers you 45,000 products.

He's like, you know what, we have to match his prices.

This is the guy that invented it, Sir Clive Sinclair, and he's showing his machine.

And this is something that's grown out of a system called the da Vinci surgical robot.

(Laughter)

So the consensus is just the average of all of the sell side analysts out there.

Because the way that he presented the concept his approach was totally different than ours.

This is the guy that sell me the bad drugs.

So, let's say, I cut prices below Imran because I realize this increase price strategy was kind of silly.

This is now for sale at the Metropolitan Museum.

Liquor is not sold at this store.

Liquor isn't sold at this store.

Is this a business? Are you selling Freedom Boxes to make money?

Apple did a great series of ads about this.