They provide value for money.

We provide value for money.

I'll provide value for money.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

I'm a farmer now.

We essentially sold them at 10 a share.

Notice they were beginning with a series of hypotheses about their customer archetype.

Let's take a look at some value proposition examples.

They need to understand the external environment and they need to come in.

I'll give you some examples.

We offer low cost prefabricated houses.

And we had this great conversation, like, what's important to us?

But today, we're going to talk about the first box, value proposition.

Who are your key partners and suppliers?

The value of a good education cannot be measured in terms of money.

Southwest took on the airline industry by bringing up the traditional hub and spoke model and providing just very limited services but for an extremely low price.

More than likely we'll make money from royalties and commercial licensing, etc.

let me say norm distribution.

So those were kind of missing, but again starting with pains and gains was pretty good for their value proposition.

The next is channels.

His proposal counted for nothing.

And the marketing complexity, would simply just say toner for you printer.

She offered me a job.

Your suggestion is of no practical use.

His suggestion is worth considering.

By now, you're intimately familiar with the business model canvass.

What has to happen in all those other pieces of the business model?

Because the alternative to pricing on cost is pricing on value.

We just made it explicit.

The Ethan Chase sounds very artistic. The Tremblay is miserable.

It's the diapers, wipes and everything that you need to take care of this issue.

I can't emphasize enough that the business model canvas is just a start.

And then, as they went down, they kind of understood.

Now what's our mantra of this day and age I wonder?

Square team did wonderfully, they actually started with the archetype.

Code contributions

Now we finally come to the last part of the business model canvas.

So, don't worry if your assumptions were wrong here on your revenue model.

So number one, as you can now see that there are not only two customer segments, but there are two value propositions, that is, there is a value proposition that matches each one of the segments and there's a revenue stream that matches each one of the segments.

And that commission, at least historically, has been 7 of the offering.

Take a measurement every 90 degrees of rotation

When you have a kid you are supposed to be there for them.

Software can do it faster.

His suggestion is worth considering.

As a result, we don't even come close to 73.