(Applause)

The brain isn't divided into compartments.

Here is the critical difference between these

Next thing I learned is that

Now what's our mantra of this day and age I wonder?

If you have an idea, send it back to us.

What's a community? What's a culture?

We have taken these positions because we believe that freedom and self determination are not unique to one culture.

That's the biggest digital boundary in the whole world.

And while there's many differences in some senses, they will share more and more in common with each other.

I wonder if it's worth it.

Those are values that we all share.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

But the present value, what does that mean?

Not so in Italy.

Marketing is all about finding unique value.

How is she gonna be valuable?

Let me tell you about a truly magical algorithm called value iteration.

And, we will be adding new features regularly in the months and years to come.

A book worth reading is worth reading twice.

We just made it explicit.

And my brother and I were raised with all that you really need

Worth zilch.

It's worth twice as much.

It is.

And this value, this is called a well in general, whenever you're valuing anything, it's called a valuation.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

If a thing is worth doing it is worth doing badly.

Next thing I learned from Steve Jobs is

They are often quite egalitarian.

And I'll do a bunch of videos on margins in the future.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

So this is real estate, or building.

This is 5 million.

But, are we comfortable with that?

The next element is the fact that

What values do you use to judge?

It's really not worth it.

Worth fighting for.

Worth dying for.

Worth killing for.

The money's worthless.

Uncle stefan, this girl you came back for.

It was worth a try.

Not worth a bullet.