And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

Simply put, we hate losing what we've got.

People tend to place a much higher value on losses than on gains.

That information then needs to be connected to choices, needs to be connected to a range of options, directions that we might go to trade offs, benefits.

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.

This is really important to pay attention to, because so many people say, oh, a company made this much.

But here you see it means very, very different things.

Our interests clash with theirs.

Minus 500,000.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

Are the profits exclusive of taxes?

They have no interest expense, because that's not the point of this video.

Kill the goose that lays the golden eggs.

A benefit to both our worlds.

I'll just abbreviate that as Nl.

And I think you already get the sense that the lower the

Go ahead, eat.

And when people talk about earnings of a company, this is what they're talking about.

PUMA has 2.7 billion dollars of turnover, 300 million dollars of profits, 200 million dollars after tax, 94 million dollars of externalities, cost to business.

And that's my dad found that.

And that's what these brands did.

FDlC insured.

The rewards would be... enormous.

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

And let's say, assume if I inherited this million dollars, I didn't finance it.

He derived great benefit from the book.

The success of our overseas partnerships, the growing profits of our web sites, the flight to quality for our fashion and shelter books clive, I could do this in my sleep.

This is 350,000 of net income.

Why make this thing?

All the profits go toward Phillip's hospital bills.

Utilities are still rewarded when their customers waste energy.

The taxes will be 153,000.

I'm not a charity commissioner.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

It's also important to think about what the benefit is.

So now look at the different lens.

Peter The greatest benefit to all.

You should work in the interests of humanity.

In a word, he gained much profit.

You'll see this TTM sometimes.

Science comes first, but business comes a close fucking second.

It is to his advantage.

We're better off without the TPP