I put my software and IBM together

Simply put, we hate losing what we've got.

People tend to place a much higher value on losses than on gains.

Let's say this is what we assume is how many cupcakes we sell.

And when there is mutual gain, both sides stand to lose more than they would gain if they started a war.

And I won't go into all of the details of an income statement, but any income statement you look at will have this operating profit line.

This is really important to pay attention to, because so many people say, oh, a company made this much.

But here you see it means very, very different things.

Either they are going to unlock an awful lot of economic opportunity and make a percentage on all of it or it's all going to crash and burn, which is tough on their shareholders.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

Our interests clash with theirs.

Minus 500,000.

And each day, the flow of profits and where they go...

loss of sexual desire .

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

LADY CAPULET So shall you feel the loss, but not the friend Which you weep for.

Kill the goose that lays the golden eggs.

So it will benefit, because you are discounting some of the cash payments.

His death is a great loss.

A benefit to both our worlds.

I'll just abbreviate that as Nl.

Go ahead, eat.

And when people talk about earnings of a company, this is what they're talking about.

And that's my dad found that.

And it's really true.

And that's what these brands did.

FDlC insured.

The rewards would be... enormous.

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

And let's say, assume if I inherited this million dollars, I didn't finance it.

So as you see here, if I charge 2.80 and I only sell 300,000, then this is my return on asset right here.

He made up for the deficit.

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.

This is 350,000 of net income.

Why make this thing?

All the profits go toward Phillip's hospital bills.

We really hate it when we have to lose out on some money.

The taxes will be 153,000.

I'm not a charity commissioner.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

It's also important to think about what the benefit is.

So now look at the different lens.

Peter The greatest benefit to all.