The assets are generating this.

This is really important to pay attention to, because so many people say, oh, a company made this much.

And when people talk about earnings of a company, this is what they're talking about.

We have this principal that we don't touch that produces returns, social, economic and ecological.

And here too, you can see the implications in the world at large.

The loan bears an 8 interest.

I'll just abbreviate that as Nl.

They buy more of your service and they tell more of their friends, which leads to more profit.

Then the companies or those factories or whatever you want to think of them,

Kill the goose that lays the golden eggs.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

So the sooner you understand that ecosystem, the sooner you'll have a sense of where you want to stay with it.

Minus 500,000.

(Laughter)

And what is the impact?

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

I'm not a charity commissioner.

We know how much it takes to build our product.

They're generating the operating profit, and that's a very important thing to realize in the future when we talk about return on assets.

Stock investments do not always yield profit.

But here you see it means very, very different things.

The reason why you are willing to pay a higher Price to

Somebody who treats your product like the simple highmargin commodity that it is.

And that's what these brands did.

Benefits are in effect.

The people would become the defenders of that forest.

Go ahead, eat.

I was actually interfering with the process with lots of good intentions.

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

Our interests clash with theirs.

It's good for everybody.

Fair enough.

All they care about is profits.

And you'll hear these numbers, gross and operating profit and net profit and pretax profit, and it's very hard to understand that these are actually very, very different things, because they all have the word profit, and what does gross and operating and all that mean?

No gains without pains.

So this is the operating profit. This is the money that just comes out of the asset itself.

They allotted the profits fairly.

He claimed his share of the profits.

That's kind of a lot of money

Lookin' out for number one.

Science comes first, but business comes a close fucking second.

We're better off without the TPP

There is no doubt about what they have done.

War does have its benefits...