This is really important to pay attention to, because so many people say, oh, a company made this much.

Let's say this is what we assume is how many cupcakes we sell.

So wait a minute, you're getting 90 but you spent a total of 53 building the product and keeping the lights on and that leaves right in the middle how much profit you have.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

The company's profits soared.

A looked expensive.

My head I think implicitly made the numbers work out nicely.

Minus 500,000.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

The company announced a profit of 200 million after tax.

But here you see it means very, very different things.

We have this principal that we don't touch that produces returns, social, economic and ecological.

I'll just abbreviate that as Nl.

Go ahead, eat.

So this kind of the cash income statement,

And when people talk about earnings of a company, this is what they're talking about.

Our interests clash with theirs.

I mean, who owns the electricity from those panels for the longer term?

Following a joint statement by Vivendi and electricity giant VFM..

Many advantages accrue to society from the freedom of speech.

Now sometimes I'm asked, if this commitment to ethical behavior affects the bottom line.

And I won't go into all of the details of an income statement, but any income statement you look at will have this operating profit line.

And we'll make it more complicated in the future

The firm has made large profits from exports.

Kill the goose that lays the golden eggs.

The taxes will be 153,000.

I'm not a charity commissioner.

A benefit to both our worlds.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

There's a discrepancy in what's happening today in the emerging economies.

The company's profit amounted to 250 million before tax.

His company makes profits from car exports.

And I wondered who was doing these kinds of films today.

So that's a nice thing to keep in the back of your mind, this return on asset concept, and it's very closely tied to operating profits and the actual assets of a firm.

And that's what these brands did.

FDlC insured.

And that's my dad found that.

The rewards would be... enormous.

And who pays? Who profits? Does anything justify what the local community goes through?

In a system like the monetary system, a solution for aging can't help the species, because it will have a price and only people with power will have access to it.

Could lead to better investment. Could lead to more productivity.

And let's say, assume if I inherited this million dollars, I didn't finance it.