Kill the goose that lays the golden eggs.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

Minus 500,000.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

But here you see it means very, very different things.

This is really important to pay attention to, because so many people say, oh, a company made this much.

I'll just abbreviate that as Nl.

Go ahead, eat.

And when people talk about earnings of a company, this is what they're talking about.

Our interests clash with theirs.

You must not think about your immediate profit only.

And this is the first compelling business benefit.

Range 014.

Whose house are we doin'?

You're sick! There's the target.

They're armed.

Where is...

Where's the target located?

The taxes will be 153,000.

I'm not a charity commissioner.

A benefit to both our worlds.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

They buy more of your service and they tell more of their friends, which leads to more profit.

And I won't go into all of the details of an income statement, but any income statement you look at will have this operating profit line.

Target position

Weapons are locked.

Target acquired.

Target Identified

Got eyes on two targets.

Let me be clear, you could use the business model canvas and customer development to go through the process for nonprofit but actually having some goals that are fairly concrete revenue and profit allows us to measure whether we're succeeding and failing in very clear ways and then we adjust to the question.

So that's a nice thing to keep in the back of your mind, this return on asset concept, and it's very closely tied to operating profits and the actual assets of a firm.

And that's what these brands did.

FDlC insured.

And that's my dad found that.

The rewards would be... enormous.

And let's say, assume if I inherited this million dollars, I didn't finance it.

Before Interest and Taxes.

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.

There are many experts who can help answer Harriet's question.

Ruby I think we just did. Ruby

Our goal is to make it so that the improvement we make is so much what you wanted and fits so cleanly into the flow of what you are looking for that you almost don't notice that it's happened.

I share your goals.

Range, 5000 meters.