Nicolas There are few organisations that do this, in this manner.

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And now we're going to grow customers with the series of activities just like in the physical channel.

Now, I want everyone to sit down, strap in and turn on all you've got.

He's working on it now.

Just get there early and deal with the menu.

So I decided, I'm going to make this a real biennial.

Four years ago, on the TED stage,

They feel very comfortable with any of the technology nowadays.

We need Walter focused.

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So we're going to talk a little bit about this world.

So am I, Robin. I'm working at something, too.

I am working on my new book.

And therefore, also, on lifetime value, how do you reduce churn and attrition in keeping customers?

Thank you.

(Applause) Thank you.

What are you working on?

Let me tell you about one that I'm most excited about.

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This is what I'm doing on my day job.

I can play back a video here.

I'm working on it.

Even if they know what they need to do, it's not available.

It's not Charlie.

I was trying to build this technology publishing company, magazines, websites.

(Laughter)

We're working on that, too.

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And lo and behold, soon enough,

Stephen Lawler, who also gave a talk here at TED in 2007 on Virtual Earth, brought me over to become the architect of Bing Maps, which is Microsoft's online mapping effort.

It was in the skating rink.

We were attacking the wrong driver.

We needed to be working on beef.

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