Anita Roddick is another one of these CEOs we interviewed.

I got a rash from cosmetics.

Greta Garbo used to get her makeup right over there.

Now they're all very practical visionaries.

(Laughter)

That store no longer sells cosmetics.

like, having an operation before anesthetics was not fun.

Waterfall development is just a step by step process that says marketing rights are requirements of what the product should do.

Parts

Cause these people that moved into my flat, had actually used my name to open up different accounts .

Well, we're commissioned by pharmaceutal and cosmetic companies to test their products.

So here are some of the things they said cause cancer recently divorce, Wi Fi, toiletries and coffee.

Faulty parts.

I'm a salesman.

The product stage.

We will need to load and parse the data in this file, in order to render all our sprites on the screen properly.

Vaccines our orders come from John Connor.

The answer lies in something called self assembly.

And if we have time, I'd like to take a look at their cosmetics.

What piece was it?

But what fuels this?

When the linkage parts, it's...

So they started to think,

There's some Solid Works versions of it.

TADA!

Stuff breaks...

The product of 3 billion years of evolution.

They wanted me to build them a bomb.

No. Come on, man.

I'm not talking about the parts.

They are all my personal belongings.

But it's not like we just have spare parts lying around.

I needed spare parts.

Peter HAS FIRST PIECE

And the part of the electric revolution that I want to focus on is sort of the golden age of appliances.

Yeah, a chemical supply place south of town.

Well, what then happened over the last 50 or 60 years, is that goods have become commoditized.

Why do you wear so much makeup?

Sound down, please.

What they did was amazing.

Why have I got to wear this?

That pulse crashes anything electronic.

Part of our inertial nav system.

I knew about the parts.

Another example was a startup called Inscopix that mass produced components to create a miniaturized florescence microscope.