So a plus b have to be equal to 50.

Profitable.

Maybe Abby made 50 and Ben earned 0.

And we can eyeball it right here.

Because when someone says earnings, are those the earnings last year?

Everything on this line would be a valid combination of

So let's look at them over the course of one year.

So notice.

Invest financial assistance, but also management assistance.

ladies and gentlemen, does not create wealth for them.

The company's profitability improved.

So this is trailing 12 months.

Let's compare EBlT to operating profit.

The reason why you are willing to pay a higher Price to

And what's left over for the equity?

So let me switch colors just to ease the monotony.

And they were male and female 18 30 and they were casual fans.

What does that tell us?

It's just 10 because one, this is a nice round number.

It's the same plot.

When? I said it's time to monetise the site.

And how they were going to create demand was through search ads, social media, stadium promotions.

The earnings I just said, this is actually what happened to the company.

So now we add an interesting line.

And the first one is that this whole idea about revenue stream, Steve, I get it.

And we add back the interest, at least in this example, we get to an operating profit number.

The difference with Ecosia though is that, in Ecosia's case, it draws the revenues in the same way, but it allocates 80 percent of those revenues to a rainforest protection project in the Amazon.

This is unreported income gained from an illegal venture.

And so I'm left with net income of 350,000.

Your income is about twice as large as mine is.

Abby earned 10 more than Ben.

And that's because they have the same exact asset.

And why don't you like them as much?

So the price would be 100.

Another type of revenue model is licensing.

It's time to monetise the thing.

So for every dollar of earnings per year, if you believe that the 2008 earnings are indicative, you're paying 4 here.

We learned that in our first video.

So in 2013 you'll be making 16.

Your income is about twice as large as mine.

We talked about the potential ways to charge

At the end of the month we count your clicks

This is Earnings Per Share, not total earnings.

How is it that you make money?

It's just a faster way of saying