So this is trailing 12 months.

Role Visibility

Role A Visibility

Role B Visibility

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The company's profitability improved.

So a plus b have to be equal to 50.

Profitable.

Invest financial assistance, but also management assistance.

And we can eyeball it right here.

Maybe Abby made 50 and Ben earned 0.

If we continue like this it'll be an operational crisis.

Because when someone says earnings, are those the earnings last year?

And what's left over for the equity?

The earnings I just said, this is actually what happened to the company.

Sometimes we're profitable. Sometimes we're not.

So let's look at them over the course of one year.

So notice.

Everything on this line would be a valid combination of

By making these partnerships that I described to you,

Abby earned 10 more than Ben.

And why don't you like them as much?

So the price would be 100.

Another type of revenue model is licensing.

The reason why you are willing to pay a higher Price to

So let me switch colors just to ease the monotony.

And they were male and female 18 30 and they were casual fans.

And the first one is that this whole idea about revenue stream, Steve, I get it.

Describes visibility for a given field or expression.

Visible

What does that tell us?

It's just a faster way of saying

It looks like our profit is jumping all over the place.

So now we add an interesting line.

This is really important to pay attention to, because so many people say, oh, a company made this much.

And we add back the interest, at least in this example, we get to an operating profit number.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

They're showing us what can be done with mobile, digital technologies.

And so I'm left with net income of 350,000.

But I just want to give you the gist of what's happening.

They're going to make 0.35 in 2009 as well.

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