In this case, we use last year's earnings.

Are you using the past 12 months earnings?

Are you using future earnings?

One is, you could kind of flip this.

They're all jumbled up as just kind of the company is making this much money.

Profitable.

Invest financial assistance, but also management assistance.

And what type of a return can they get?

And they were male and female 18 30 and they were casual fans.

So a plus b have to be equal to 50.

You might wanna get to an employee, bribe one.

So let's look at them over the course of one year.

So notice.

Let's compare EBlT to operating profit.

It's time to monetise the thing.

And then, finally, they now kind of verified Yep, these look like our customer segments here are our customer relationships.

Maybe Abby made 50 and Ben earned 0.

And we can eyeball it right here.

Because when someone says earnings, are those the earnings last year?

And how they were going to create demand was through search ads, social media, stadium promotions.

The reason why you are willing to pay a higher Price to

And what's left over for the equity?

So let me switch colors just to ease the monotony.

What does that tell us?

At the end of the month we count your clicks

This is Earnings Per Share, not total earnings.

It's just 10 because one, this is a nice round number.

It's the same plot.

When? I said it's time to monetise the site.

I say it's time to start making money from The Facebook, but Mark doesn't want advertising.

let's do it on an accrual basis.

So this income will look unusually low, while these will look unusually high.

The earnings I just said, this is actually what happened to the company.

The first thing you have to figure out is what's the revenue stream

And so I'm left with net income of 350,000.

Everything on this line would be a valid combination of

So now we add an interesting line.

This is really important to pay attention to, because so many people say, oh, a company made this much.

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

So I could monetize fancy name for make from all those users not from making them pay, because the last time I

So let's just think about this a little bit.

We do not release vehicles until all impound fees are paid.

And so it doesn't reflect the fact that we still are using that patent in these years, and we just take the hit here.

And when people talk about earnings of a company, this is what they're talking about.

It s we il install the panel for free but we il also become a utility.