Which one is a better deal?

1x minus 0.25x.

Next thing I learned from Steve Jobs is

There have been huge leaps.

Then auctions like eBay are another example of dynamic pricing.

Trust me when I tell you that.

So something very interesting is happening.

After 50 years of improvements, the same washing machine costs 3,195 CHF.

Price

I'm so angry about it. The oil companies are ripping me off.

Now remember the only thing we're varying here is the price.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

It should be a value based decision.

Equal

Equivalents

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

And so the first of these that I will focus on the first is the price of competing products.

For any given price, it's going to lower the quantity demanded.

Let's say a guy invents a better light bulb.

The price of admission.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

The down payment matters.

But to make it more real, if the price of an automobile had fallen as rapidly as the price of computing power, you could buy a car today for five dollars.

Low Price to Earnings ratio implies that it's cheaper.

I could actually price on specific customer segments or on features I know they need.

Because in this system, machines are exempt from tax.

How could you have prices that kind of move?

You would be correct that Company B was cheaper.

Alright?

We've been talking about the law of demand and how if we hold all else equal, a change in price, price goes up, the quantity demanded goes down and the price goes down, the quantity demanded goes up.

If for whatever reason oil becomes scarce in a country like the United States, then the price of oil and gas would go up.

That is Scenario E.

It turns out we made this pretty easy.

Approximate equivalents

So a demand schedule, it shows a relationship between price and quantity demanded.

It's not about low cost.

It has been made possible, by the way, for certain other different reasons.

And finally, American families also pay a price for oil.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.